Make

What Make is

Make, formerly known as Integromat, is a visual automation platform that connects your apps and services into automated workflows, called scenarios, without writing code. Instead of a simple list of steps, you build each scenario on a canvas: modules represent apps or actions, and you draw the connections between them, deciding how data flows from one to the next.

What sets Make apart is the depth of logic it supports. A scenario can branch down different paths, loop over lists of items, filter out anything that doesn’t meet a condition, and transform data, reformatting dates, splitting names, doing calculations, as it moves between systems that don’t naturally speak the same language. It can also make raw HTTP and API calls, so even a tool without an official integration can usually be wired in.

How HDC uses Make

We reach for Make when a client’s automation needs more than a single trigger and action. In practice that means:

• Smart lead routing, catching a website enquiry, reading what the customer wants, and sending it to the right person, calendar or pipeline based on job type, value or location.
• Joining systems together, keeping a website, CRM, email platform and calendar in sync so a new lead appears everywhere it should, formatted correctly, without anyone re-typing it.
• Reporting and alerts, pulling figures from ad platforms or a database into a weekly summary, or pinging the team the moment a high-value enquiry comes in.
• Enriching data on the way through, for example using OpenAI inside a scenario to tidy or categorise a messy enquiry before it reaches the CRM.

We design, build and maintain these scenarios so the client sees clean results, not a complicated canvas.

Why we apply it

For a trades or local business, the cost of automation isn’t software, it’s the leads lost to manual admin. An enquiry that sits in an inbox over the weekend, a job sent to the wrong engineer, a follow-up that never goes out: each one is real money. Make removes that risk by handling the conditional, multi-step logic reliably, every time, day and night.

It also scales sensibly. As volume grows, Make’s per-operation pricing usually works out cheaper than simpler tools, so the automation that runs a busy business doesn’t become a runaway cost.

How Make fits our stack

Make is one of two automation tools we use, alongside Zapier. We treat Zapier as the lightweight option for simple, one-step jobs, and Make as the engine for anything conditional or multi-step. A scenario typically sits between the website’s lead capture and the tools a client already runs: pushing contacts into Brevo to trigger an email flow, writing records to a Supabase database, or routing conversion data back toward Google Ads. It’s the connective tissue that turns a collection of separate apps into one joined-up system.

When Make isn’t the right tool

We’re honest about fit. If an automation is genuinely simple, one trigger, one action, no conditions, Make is overkill, and Zapier does the job faster and with less to maintain. If a workflow needs a real user interface, complex business rules, or tight performance guarantees, that’s custom software, not an automation scenario, and we’ll build it properly instead. Make earns its place when the logic is conditional and multi-step but doesn’t justify bespoke code.