MW Ground Screws Ltd installs ground-screw foundations, a fast, reliable, lower-impact alternative to concrete for construction and outdoor projects. They’re genuinely good at the work. The trouble was that their digital presence didn’t say so, and in a niche market run by larger, PLC-style rivals, the right B2B enquiries were going elsewhere.
The challenge
Ground screws are a specialist product in a small, competitive market. MW needed a website that looked as credible as the much bigger names they were up against, pulled in the right high-intent enquiries, and did it without a huge ongoing ad budget, and they needed it working from day one, not “give it six months.”
What we built
We built a high-end website designed to earn trust on sight and convert, not just to look tidy. It pulled in organic traffic immediately and started converting from day two. Alongside it we ran tightly-targeted paid search on a deliberately low budget, aimed only at high-intent buyers actively looking for what MW do. When the first audience started to dip, we researched, agreed and launched a fresh one within 24 hours of the client’s feedback, no waiting around.
The results
The site is outcompeting much larger rivals in its area, ranking and converting organically rather than leaning on spend. The paid search delivers leads at around £9 each from high-intent buyers, with 30+ in the first month. After the 24-hour audience pivot, daily leads ran at roughly three times the previous rate. Tellingly, the client’s feedback was about the speed, knowledge and support as much as the numbers, a clear case of the right website plus disciplined paid search beating a bigger budget spent badly.