All Season Garden Rooms builds bespoke, high-quality garden rooms and studios. The product is genuinely premium, but the old website didn’t show it, and there was no reliable way of turning local interest into actual enquiries.
The challenge
Garden rooms are a considered, higher-value purchase, and the market is crowded with aggregators and lookalike sites. To win, All Season needed to communicate craftsmanship through a screen and make enquiring effortless, all on a small local budget, without being dragged into competing on price with cheaper sheds-with-windows.
What we built
We built a premium, fast website designed around the product photography, so the quality of the builds does the talking the moment someone lands. We added a frictionless enquiry journey that warms people up before they ever speak to sales. Then we ran targeted paid social on a small daily budget across a tight area near Shrewsbury, tight enough to keep the cost per lead low and the leads genuinely local.
The results
Over 100 leads in the first month, at roughly £5 each, serious enquiries for a high-ticket product, at a cost per lead that makes the maths easy. The campaign worked well enough that the client is now expanding beyond Shrewsbury into wider regions, and left us a five-star Google review. It’s exactly the pattern we bring to the garden and outdoor-living sector: make the quality obvious, make enquiring easy, and keep the cost per lead honest.
The new site perfectly reflects the quality of our buildings. We've seen a significant increase in serious enquiries.