Warm Homes Funding helps homeowners access government energy-efficiency grants. In a crowded, fast-moving grants market, they needed a steady flow of genuinely qualified applicants, without pouring money into paid ads to get it.
The challenge
The ECO grants space is high-volume and competitive, and paid traffic in it is expensive and unpredictable. Warm Homes Funding needed to be found organically by the right people, in the right areas, and to convert them, building an asset that kept working without a constant ad spend underneath it.
What we built
We built Warm Homes Funding from scratch: a high-converting website backed by localised SEO pages engineered to dominate organic and AI/GEO search in its sector. Built alongside its sister company DVC Group, the two became among the most organic-search-dominant firms in their space, found first, and trusted, by homeowners searching for grant help.
The results
Across the two builds, 2,000+ leads in two years, entirely organic, with £0 of paid ad spend. That’s not traffic you have to keep buying; it’s a search presence that brings the right enquiries in month after month, for free. Warm Homes Funding grew so successful on the back of it that competitors looked to buy the business. It’s the clearest proof we have of what disciplined organic SEO can do in the renewables and grants sector.